Decision making · 4 minute read
Framing Effect
The way a choice is described can change the choice, even when the facts stay the same.
Try thisRestate the choice in at least two equivalent ways.
In plain English
What is it?
Losses and gains create different emotional reactions, so wording can quietly steer judgment.
In the real world
What does it look like?
A treatment described as 90% successful feels safer than one described as having a 10% failure rate.
Make it useful
How do you think more clearly?
Restate the choice in at least two equivalent ways.