Perception · 4 minute read
Halo Effect
One positive quality can make everything else about a person or product seem better.
Try thisScore each relevant quality independently.
In plain English
What is it?
A strong first impression spills into judgments that should be evaluated separately.
In the real world
What does it look like?
A confident speaker may be assumed to have a stronger argument before the evidence is checked.
Make it useful
How do you think more clearly?
Score each relevant quality independently.